Trust D2 to deliver

Tea-rooms, restaurants, farm shops and all manner of food retailers and producers, the National Trust in Wales has a wide range of the very best seasonal Welsh food on offer.

The Trust has over 220 tenanted farms in Wales and works with its farmers to support diversification and to assist in marketing their produce. D2 was approached by the Trust to assist in producing literature for several such companies in time to be distributed at the Welsh national cultural show, The Eisteddfod.

We produced bi-lingual single sided A4 flyers with data capture sections. The flyers were also converted into HTML and offered to the companies for online publishing. 

The Management Centre

During 2007 and 2008 D2 developed and delivered a creative campaign to launch 'The Management Centre' (TMC) in North Wales. TMC is an new project supported by the University of Bangor and Bangor Business School. The aim of the centre is to improve and educate local businesses as well as selling its expertise overseas. The centre is a state of the art facility with high calibre luxury accommodation, aimed at attracting business and banking professionals from all over the world to advance their own careers and their companies successes.

Since its launch in 2007, TMC quickly established itself as the most successful Management Centre in Europe by attracting more Banking and Finance students than any other facility. We like to think that D2's input played a big part in this.

Because there are two Bangor's (one in Ireland and one in Wales) D2's approach was to 'quite literally' put the place on the map so as to avoid any confusion. Especially to overseas candidates who might be 'Googleing' for information. 

We developed the line "Go 53˚ North" as our campaign strap which instantly 'pin pointed' the facilities global location. The headline was then supported by calls to action, such as "Go 53˚ North... and discover high achievers belong here" etc, which we married with iconic local photography. Snowdon in that particular example.

D2's involvement was from the roots up and we implemented the creative across all communications. Course brochures, course folders, information leaflets, application and registration forms, accommodation (hotel) brochure, POS, press ads and stationary. As well as creating electronic P.C file versions of the stationary, application and registration forms and downloadable PDF's of the accommodation and course brochures.

Advertising

Back in 2005 D2 created a series of creative ad concepts for Real Crisps. Being traditional baked chipped potatoes, they have a thicker cut than fried crisps and therefore have more crunch. Real Crisps are made in Wales and are quite frankly, delicious!