The client approached us to redesign their existing packaging as they now felt it was lacking the professional and medical look and feel they desired for the product. We faced limitations with regards to the colour palette (carried over from previous design) and also the packaging itself as the tooling was already in place to produce the carton.
In short our task was simply to improve the aesthetics and 'enhance' the products sales performance by making it 'stand out'. We also developed additional colour variants to allow for future product 'growth and expansion' which took the form of different colour swoops on the box front.
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